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How Do Storytellers Drag A Brand to 2020s? | K11 KULTURE WEBINAR SERIES K11 MUSEA - Silicon Valley of Culture 文化矽谷 | K11 MUSEA
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10 Sep 2020

How Do Storytellers Drag A Brand to 2020s?

The industry of storytelling has been completely reshuffled by technology. It is now an open-playing field that sees new ideas and new players every day, and the audience are also adapting quickly. So, how do brands keep up? And how do storytellers help brands reach the right audience and keep them informed, entertained and inspired? In this session, we get under the skin of three industry experts – in marketing, events and communications – to try to answer this.

Speakers

Kirsten Bell

Co-Founder, What If Limited

Andreas Krasser

CEO, DDB Group Hong Kong

Deric Wong

CEO, Omnicom Media Group Hong Kong

Moderator

Tim Cheung

Lifestyle Writer


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