How Do Storytellers Drag A Brand to 2020s?
The industry of storytelling has been completely reshuffled by technology. It is now an open-playing field that sees new ideas and new players every day, and the audience are also adapting quickly. So, how do brands keep up? And how do storytellers help brands reach the right audience and keep them informed, entertained and inspired? In this session, we get under the skin of three industry experts – in marketing, events and communications – to try to answer this.
Co-Founder, What If Limited
CEO, DDB Group Hong Kong
CEO, Omnicom Media Group Hong Kong